We are the Ditchers for Quantity; Quality Prevails

Where are the reports? How many posts have you done? Why only 20 posts in 30 days of a month? How many creatives are pending from the last month?

The questions that are getting asked by the client to every Social Media Manager. Are you the one facing? Or are you the one asking?

In both cases each party must understand the concept of Quality. Let’s get a tour with an example -

“You made an instagram account and you’re consistently producing content over the trending reels or music. But none of them are getting good views or engagement. And, one post/reel which is organic or has high % of relatability to your channel got viral.

Did you ever explore why it is trending or what are the parameters of relatability? It’s not that you only need to produce the original one but must see the relatability of the reels you’re making for your channel.

Parameters of relatability/virality to measure the aptness of the task:

• Brand Identity
• Brand Voice
• Brand Tone
• Brand Value
• Brand Objective

Coming over scrolls is easier but making your audience stay is the toughest task.

So, reading the above you must have identified the Do’s and Don'ts’ of your action. Now let’s get into the process where Quality Prevails:

• Step 1:- Make a list of weekly trends
• Step 2:- Analyze the probable parameters of virality
• Step 3:- - Pick the one who you find most relatable or you find some other organic ideas similar to that suiting your channel.
• Step 4:- Make a post/reel with some raw images and sync with the idea chosen by you.

Why are WE the DITCHERS for Quantity?

• Quantity-driven tasks ain’t well - researched, uniquely crafted and most importantly not much relevant to the channel.
• Every audience of your channel may not engage with your post/reel every single day which may result in diminishing the value of the task performed.
• Pressurized contents lack creativity thus dissatisfaction will dominate the channel resulting in a low rate of engagement.
• Less reach/impression/engagement may result in demotivational tasks and thus creates a negative presence online.

Now, let’s understand the suitable quality that rightly fits your BRAND. Here’re some factors to consider while evaluating your marketing tools and resources:

• Get your marketing definitions aligned with your Brand values and goals. Make your marketing strategy resonate with your Brand Personality & communication.
• Get your TAG clarity and well defined in terms of their desires, behaviors, interests or age before commencing any campaign.
• Don’t just launch your marketing campaign in a hustle, do it with a strategic approach and well calculated aftermath. Get your planning and channel right and fit for your campaign.
• Define the parameters of your aftermath based on your KPIs and analytics.
• Get your team right to make your campaign as planned as successful because only the right team can understand your goals aligned strategy.
• Adaptation to trends and innovation towards methods in execution should be regularly discussed, observed and changed.

Now, let the communication be ego and clash free, make it flow openly. Also open the gates for collaboration.

So, as you move forward with your content strategy, remember that it’s not about how much you put out there—it's about how deeply it connects with your audience.

With every post, reel, and campaign, we aim to align your brand identity with strategic quality-driven execution, ensuring lasting impressions and genuine engagement. Because when quality leads, success follows!

What will you choose next—more content or more impact? The choice is yours.